Get to know Email Notifications feature

Article on: Returndotai
Updated on: 01/14/2026

Introduction

Master the email notifications system to keep customers informed throughout the return and exchange process. This comprehensive guide covers sender email verification, notification template configuration, customization options, and the complete variables system. Learn how to set up, customize, and send professional automated emails that enhance customer experience and reduce support inquiries.

Access this feature

Navigate to /customization/notifications in your application.

Overview

What are Email Notifications?

Email notifications are automated messages sent to customers at key points in the return and exchange process. They keep customers informed about their request status, provide important information like shipping labels and tracking links, and deliver refund confirmations.

Types of Notifications

Return Request Notifications - Received, Approved, Resolved, Rejected

  • Exchange Request Notifications - Received, Approved, Rejected, Shipped, Received Item, Resolved
  • Refund Resolution Notifications - Discount Code, Bank Transfer, Original Payment, Store Credit, Gift Card
  • Label Notifications - Pre-paid label approval and download links

Benefits of Email Notifications

Keep customers informed automatically without manual emails

  • Reduce "Where's my refund?" support inquiries
  • Professional branded communication
  • Provide tracking and label information instantly
  • Build customer confidence with timely updates
  • Customizable templates to match your brand voice

Sender Configuration (Customization > Notifications > Sender Details)

Sender Email Setup

Configure your sender email address and details for notification sending.

  1. 1Navigate to Customization → Notifications in your Returndotai dashboard
  2. 2Locate the "Sender Details" card on the page
  3. 3Click the "Edit" button to open the sender information modal
  4. 4In the modal, fill in the following fields:
  5. 5 • Sender Name - Your store or business name (e.g., "Fashion Boutique")
  6. 6 • Sender Email - Email address for sending notifications (e.g., returns@yourstore.com)
  7. 7 • Logo (optional) - Upload your store logo for email branding
  8. 8Click "Save" to update your sender information
  9. 9The system will update your sender details and refresh the display
  10. 10Your sender information is now configured and ready to use
Sender Details card with Edit button and sender information modal

Sender Details Fields

Understanding each field in the sender configuration:

  • Sender Name:
  • • The name that appears in customer email clients
  • • Should be your store or brand name
  • • Example: "Fashion Boutique Returns"
  • Sender Email:
  • • The email address customers see as the sender
  • • Should be a professional, branded email
  • • Example: returns@yourstore.com or support@yourstore.com
  • • Avoid using personal email addresses
  • Logo (optional):
  • • Your store logo that appears in email templates
  • • Recommended size: 200x200px or larger
  • • Supports PNG, JPG, and SVG formats
  • • Helps with brand recognition and professionalism

Best Practices for Sender Configuration

✓ Use a professional, branded email address (returns@yourstore.com, not personal@gmail.com)

  • ✓ Choose an email you actively monitor for potential customer replies
  • ✓ Keep sender name consistent across all email templates
  • ✓ Upload a clear, recognizable logo for better brand recognition
  • ✓ Use a dedicated returns email separate from general customer service
  • ✓ Ensure the sender email matches your domain for better deliverability

Merchant Notifications (Receive Copies)

Enable merchant notifications to receive copies of all customer communications.

  1. 1In the Notifications page, locate the email notification settings
  2. 2Toggle ON to receive copies of all emails sent to customers
  3. 3Toggle OFF to only send emails to customers (not to yourself)
  4. 4Useful for tracking communication history and monitoring customer interactions
  5. 5Copies are sent to your configured sender email address
Merchant notifications toggle in notification settings

Benefits of Merchant Notifications

Track all customer communications in one email inbox

  • Monitor notification delivery and content
  • Review email templates in real-world scenarios
  • Keep team members informed of customer interactions
  • Create email archive for customer service reference

Notification Templates

Email Template System

Returndotai provides pre-built email templates for every stage of the return and exchange process. Each template is fully customizable and includes dynamic variables that automatically populate with customer and order information.

Return Request Notifications

Automated emails sent at each stage of the return request process.

  1. 11. Return Request Received - Sent when customer submits return
  2. 2 • Key variables: {{RMA_ID}}, {{order_id}}, {{item_return_details}}
  3. 32. Return Request Approved - Sent upon merchant approval
  4. 4 • Include: {{shipping_instructions}}, {{label_download_link}}
  5. 53. Return Request Resolved - Sent when return completed
  6. 6 • Include: {{full_refund_amount}}
  7. 74. Return Request Rejected - Sent when return denied
  8. 8 • Include: {{reject_reason}}
  9. 95. "Ship with Pre-paid Label" Request Approved - For approved pre-paid label requests
  10. 10 • Include: {{label_download_link}}, {{label_tracking_link}}

Refund Resolution Notifications

Specialized emails for different refund methods, each providing specific information relevant to that refund type.

  1. 11. Refund to Discount Code
  2. 2 • Include: {{discount_code}}, {{discount_value}}
  3. 32. Refund to Online Bank Transfer
  4. 4 • Include: {{banking_info}}, {{full_refund_amount}}
  5. 53. Refund to Original Payment Method
  6. 6 • Include: {{full_refund_amount}}
  7. 74. Refund to Store Credit
  8. 8 • Include: {{full_refund_amount}}
  9. 95. Refund to Gift Card
  10. 10 • Include: {{gift_card_code}}, {{full_refund_amount}}

Exchange Request Notifications

Automated emails for the complete exchange workflow.

  1. 11. Exchange Request Received - Initial exchange submission
  2. 2 • Include: {{item_return_details}}, {{item_receive_details}}
  3. 32. Exchange Request Approved - Exchange approval confirmation
  4. 4 • Include: {{shipping_instructions}}
  5. 53. Exchange Request Rejected - Exchange denial notification
  6. 6 • Include: {{reject_reason}}
  7. 74. Shipped Exchanged Item - When merchant ships replacement
  8. 8 • Include: {{label_tracking_link}}
  9. 95. Received Return Item - Confirmation of returned item receipt
  10. 10 • Include: {{item_return_details}}
  11. 116. Exchange Request Resolved - Final exchange completion
  12. 12 • Include: {{full_refund_amount}} (if applicable)

Email Template Functions

Send Test Email Function

Test your email templates before activating them to ensure they look perfect and all variables populate correctly.

  1. 1Navigate to Settings → Notifications → Email Templates
  2. 2Select the template you want to test
  3. 3Click the "Send Test" button in the template editor
  4. 4Enter one or more test email addresses (separated by commas)
  5. 5Click "Send" to dispatch the test email
  6. 6All variables will be populated with sample data automatically
  7. 7Check your inbox to review the email appearance
  8. 8Verify formatting, branding, and variable population
Send Test Email button in template editor with email input field

Why Use Send Test Email?

Preview template appearance in actual email clients

  • Verify all variables populate with data correctly
  • Test email rendering across different email providers (Gmail, Outlook, etc.)
  • Ensure branding and styling match your store
  • Catch typos or formatting issues before customers see them
  • Confirm mobile responsiveness

Revert to Default Function

Reset any template back to its original version, removing all customizations.

  1. 1Open the email template you want to reset
  2. 2Locate the "Revert to Default" button (usually at the top or bottom of editor)
  3. 3Click "Revert to Default"
  4. 4Confirm the action in the warning dialog
  5. 5Template will immediately reset to the standard version
  6. 6All custom text, formatting, and modifications will be removed
  7. 7Your branding (logo, colors) will remain unchanged
Revert to Default button in template editor with confirmation dialog

⚠️ Important: Revert to Default Warnings

❌ Action cannot be undone - there is no way to recover customizations

  • 🗑️ All customizations will be permanently lost
  • 📝 Default template includes standard variables and layout
  • 🎨 Your store branding (logo, colors) remains unchanged
  • 💡 Consider copying custom text before reverting if you want to save it

Variables System

What are Email Variables?

Email variables are dynamic placeholders that automatically populate with real customer and order data when emails are sent. Variables use double curly braces syntax like {{variable_name}} and are replaced with actual values at send time.

Order Related Variables

Variables that display information about the return/exchange request and original order.

{{RMA_ID}}

Return merchandise authorization number

Example: RMA123456

Use in all return/exchange notifications for reference

{{order_id}}

Shopify order ID number

Example: #12345

Link return to original order

{{item_return_details}}

List of items being returned

Example: Blue Cotton T-Shirt (Size M) x1

Show what items are being returned

{{full_refund_amount}}

Total refund amount

Example: $49.99

Display refund value in resolution emails

{{item_receive_details}}

List of items customer will receive (exchanges)

Example: Blue Cotton T-Shirt (Size L) x1

Show exchange replacement items

Business Related Variables

Variables that display your store and business information.

{{store_name}}

Your store name

Example: Fashion Boutique

Personalize emails with your store name

{{return_address}}

Return shipping address

Example: 123 Main St, New York, NY 10001

Provide address for customer-arranged shipping

{{store_email}}

Store contact email

Example: support@fashionboutique.com

Provide contact information for questions

Customer Related Variables

Variables that personalize emails with customer information.

{{customer_email}}

Customer email address

Example: john.doe@email.com

Reference customer email in communications

{{customer_name}}

Customer full name

Example: John Doe

Personalize email greeting

{{customer_address}}

Customer shipping address

Example: 456 Oak Ave, Los Angeles, CA 90001

Confirm shipping/return address

Refund Resolution Variables

Variables specific to different refund methods.

{{discount_code}}

Generated discount code

Example: RETURN20OFF

Provide code for discount refunds

{{discount_value}}

Discount code amount

Example: $49.99 or 20%

Show discount value

{{banking_info}}

Bank transfer details

Example: Account: 1234567890, Routing: 987654321

Display banking information for transfers

{{gift_card_code}}

Gift card code

Example: GC-ABCD-1234-EFGH

Provide redeemable gift card code

Action Link Variables

Variables that provide clickable links for customer actions.

{{label_download_link}}

Prepaid shipping label PDF URL

Example: https://app.returndotai.com/labels/abc123.pdf

Link to download printable shipping label

{{label_tracking_link}}

Shipment tracking URL

Example: https://tracking.usps.com/tracking/12345

Link to track return shipment

{{view_request}}

Return portal URL for this request

Example: https://yourstore.returnsdrive.com/request/RMA123456

Link to view/manage return request online

Best Practices

Sender Email Configuration

Use a professional, branded email address (returns@yourstore.com, not personal@gmail.com)

  • Choose an email you actively monitor if merchant notifications are enabled
  • Configure sender details immediately after setup to avoid delays when first customer returns
  • Upload a high-quality logo for better brand recognition in emails
  • Use a dedicated returns email separate from general customer service
  • Keep sender name concise and recognizable (e.g., "YourStore Returns")

Template Customization Tips

Maintain consistent brand voice across all email templates

  • Keep emails concise - customers want key information quickly
  • Use bold or headings to highlight important details (refund amounts, tracking links)
  • Test emails before activating to catch formatting issues
  • Include clear next steps or calls to action in each email
  • Ensure all required variables are present for each email type

Variable Usage Guidelines

Always include {{RMA_ID}} for customer reference

  • Use {{customer_name}} to personalize greetings
  • Include {{view_request}} link so customers can check status online
  • Add {{store_email}} for customers who have questions
  • Test variables with "Send Test" to ensure they populate correctly
  • Don't remove default variables - they provide essential information

Email Testing Strategy

Send test emails to multiple email providers (Gmail, Outlook, Yahoo)

  • Check mobile and desktop rendering
  • Verify all links are clickable and lead to correct destinations
  • Confirm variables show sample data (not empty brackets)
  • Test with merchant notifications ON and OFF
  • Review spam score using email testing tools

Notification Timing

Emails are sent automatically when status changes occur

  • Return Request Received: Immediate upon customer submission
  • Approved/Rejected: When merchant takes action
  • Resolved: When refund is processed
  • Ensure timely merchant actions to keep customers informed

Troubleshooting

Common Email Notification Issues

Key points to understand:

  • Issue: Cannot send notifications → Solution: Check that sender email is configured in Customization → Notifications → Sender Details.
  • Issue: Sender details not saving → Solution: Ensure all required fields (Sender Name and Sender Email) are filled. Check for validation errors.
  • Issue: Test email shows empty variables → Solution: This is expected - test emails use {{variable}} placeholders. Real emails will populate with actual data.
  • Issue: Customer didn't receive email → Solution: Check customer's spam folder. Verify email address is correct in their profile. Ensure sender email is properly configured.
  • Issue: Emails going to spam → Solution: Use a professional domain email (not free email providers). Consider setting up SPF/DKIM records with your email provider.
  • Issue: Template changes not appearing → Solution: Click "Save" after editing. Clear browser cache. Send new test email.
  • Issue: Lost customizations accidentally → Solution: If you clicked "Revert to Default", customizations cannot be recovered. Re-customize the template.
  • Issue: Logo not showing in emails → Solution: Ensure logo is uploaded in Sender Details. Check that image URL is accessible. Try re-uploading the logo.

Email Delivery Problems

If customers report not receiving emails: 1) Check that sender email is configured in Sender Details, 2) Ask customer to check spam/junk folder and mark as "Not Spam", 3) Verify customer email address is correct, 4) Check merchant notifications to see if emails are being sent, 5) Contact Returndotai support if issues persist.

Getting Help

For issues not covered in troubleshooting, contact Returndotai support via live chat in the dashboard or email support@returndotai.com. Provide details about: which email template, error messages, screenshots of sender configuration, and when the issue started.

Key Features

Automated Email System

Sends professional emails automatically at every stage of return and exchange process

Customizable Sender Details

Configure sender name, email, and logo to match your brand identity

Comprehensive Templates

15+ pre-built email templates for returns, exchanges, and refund resolutions

Dynamic Variables

25+ variables automatically populate with customer, order, and business data

Template Customization

Fully customizable templates to match your brand voice and style

Send Test Function

Preview emails with sample data before activating templates

Merchant Notifications

Receive copies of all customer emails for tracking and monitoring

Revert to Default

Easily reset templates to original version if needed

Important Notes

Configure Sender Details First

Navigate to Customization → Notifications → Sender Details to set up your sender name, email, and logo before sending notifications.

Use Professional Email

Set up a branded sender email like returns@yourstore.com instead of personal email addresses for better deliverability and professionalism.

Upload Your Logo

Add your store logo in Sender Details to make emails look more professional and increase brand recognition.

Test All Templates

Use the "Send Test" function to preview every template before customers receive them. Test on multiple email providers.

Don't Remove Default Variables

Keep default variables like {{RMA_ID}}, {{order_id}}, and {{customer_name}} - they provide essential information customers need.

Revert to Default is Permanent

The "Revert to Default" action cannot be undone. Copy any custom text you want to keep before reverting.

Enable Merchant Notifications

Turn on merchant notifications to track all customer communications and create an email archive for your team.

Include Action Links

Always include {{view_request}} link so customers can check their return status online anytime.

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